Creating a website for AI User Group
AI User Group empowers professionals worldwide with AI tools and knowledge for exponential career growth. The platform offers a dynamic and immersive educational experience, where they can gain valuable insights from expert speakers, hands-on workshops, and networking opportunities.
Tasks
Branding | Motion design | UI design | Web design
Industry
Technology
“Hi Aurélia, I want something bold, immersive and that user can remember! I want them to feel like they’re part of something special!”
“We need you to create immersive and dynamic experience for the user and make them feel the are onboard in the next generation of tech.”
“I want the user to feel like a vital team member, working together like a sports team, united and supporting each other toward a shared goal.“
“AI can be misunderstood and most professional don’t know where to start and what they can do with those powerful tools.“
Context & Problem
Bemyapp is a leading technology company specializing in connecting skilled developers with forward-thinking businesses. With the rapid growth of artificial intelligence, they identified the necessity to provide well-organized and dynamic tools and resources designed to train professionals in the complexities of AI.
The goal was to develop a brand and platform that are engaging, user-friendly, and approachable, enabling users to easily navigate and explore a variety of offerings such as workshops, conferences, courses, and articles.
Solution & Role
The branding
The first step I had to take care of was the branding of the AI User Group. The client expressed a strong desire for the users to genuinely feel like part of a cohesive team and to actively engage in a common cause that resonates with them.
To achieve this, I decided to explore the dynamic imagery commonly associated with sports team logos, ultimately resulting in a logo design that effectively unites all AI enthusiasts into a professional league of like-minded individuals.
In addition to embracing the team theme, I wanted to incorporate the concept of an expansive universe ripe for exploration, leading me to utilize a captivating space theme adorned with delicate, colorful abstract shapes that evoke a sense of wonder and creativity.
The platform
More than just a website, the platform was envisioned as a reference platform for all professionals who aspire to learn more about AI and immerse themselves in this groundbreaking technology with workshop, conferences and in-person events.
Alongside a tech-focused aesthetic, the client requested a user experience design that is both clean and robust. The primary challenge was to avoid overwhelming users with too many options, given that the platform serves as a hub offering multiple pathways for users to explore.
We decided to focus on main actions based on the different user personas established during the ideation.
Key takeaway
I learned about AI and its diverse community, seeing the real need for professionals to understand and use these tools effectively. They want control, not just to endure change—they want to be part of it.
In term of design, I needed to create something familliar where people feel confortable and reflecting cutting-edge technology without being cold or overly sterile. This project strongly reaffirmed that effective branding for AI must humanize technology, making complex tools approachable and inspiring creative collaboration. It underscored how crucial it is for design to not just look good, but to clearly communicate value and foster a sense of community.